If your product helped solve a real problem and the customer is happy, that’s a story. With Your Product, Customer’s Company Name was able to describe how your product helped solve the problem, e.g., automate processes, improve user engagement, streamline onboarding. Specific feature or service allowed them to specific benefit or outcome. When it comes to SaaS, a success story isn’t just about skyrocketing revenue or landing that big-name client.
Zscaler protects users and workloads worldwide
Our DFY success story will turn your client wins into powerful marketing assets, all without the hassle. This is your classic “deep dive” option, a downloadable PDF with a full breakdown of the customer’s journey.It’s ideal for prospects who want to dig into details or for sales teams to send to leads. If you’ve already made a point about the customer’s challenges, you don’t need to restate it three times.
Twitter Customer Evidence Program
From small businesses to Fortune 500 corporations, see how teams use Google Workspace to work better together. This is a strong example of a success story that packs an honest, emotional punch. It’s about the client and their story, rather than the company trying to sell to you. Start harnessing the power of customer narratives today, and watch as your marketing efforts reach new heights of effectiveness and engagement. A unified voice and messaging solution built on 5G and AI helps staff stay responsive, streamline workflows, and deliver better resident experiences virtually anywhere. High-reliability connectivity helps teams respond in the moment, keeping flights moving and travelers informed at every step.
- You should also monitor shifts in sales KPIs such as average deal size, sales cycle length, and win rate.
- Learn how SCI and Ivanti’s remarkable two-decade partnership led to industry-leading technology innovations and almost a million dollars in savings.
- Connect to the audience reading and focus on describing all the pain points they had and what was lacking (structure, workflow, etc.).
- And in a noisy SaaS market, helping your customers shine might just be the best way to stand out.
- By offering a more comprehensive selection of products, HUBO plans to expand into a much larger marketplace.
- By gaining visibility into the customer lifecycle, companies can understand each customer at a deeper level and serve them better with convenience, personalization, and relevant experiences.
Mark Cuban shares the magic of Gemini with small businesses and influencers
SaaSpirin also offers done-for-you client success story templates, strategy guides, and tools to help founders and marketers turn wins into powerful proof. At LoyaltySurf, we understand the power of turning users into advocates. Our all-in-one advocacy, loyalty, and rewards program software empowers B2B companies to harness the enthusiasm of their satisfied customers. In the role of a digital marketing agency owner, the best way to shape interesting customer success stories has been through the lens of hard data, lending credibility to the narrative.
Quimmco: Elevating team collaboration during a pandemic and beyond
You should also monitor shifts in sales KPIs Customers Success Stories such as average deal size, sales cycle length, and win rate. This data can help you determine if these stories are leading to quicker sales, bigger deals, or a higher percentage of closed opportunities. Gathering direct feedback from prospects after they’ve seen the stories can add another layer of insight into how effective they are.
EULEN: Delivering excellence in care and sanitary service through collaboration
It potentially drives your website’s traffic, lead generation, and freemium, trial, or paying users’ signup. We invite our customers to share their experiences through engaging videos, heartwarming anecdotes, or striking visuals, and provide incentives if necessary. This allows us to showcase their achievements and the value they gain from our service. Following this, our talented team of writers craft an interesting narrative, carefully weaving in their triumphs, challenges, and how our solution transformed their business. As a last step, we want to suggest you organize the success story in the usual way your readers expect to see it.
Our next example comes from one of the pioneers in the marketing software industry – Semrush. In this case, we won’t go into how their bookkeeping success stories are written or structured – but we’ll have a look at their client’s company landing page and, more specifically, the copy on it. One creative approach is conducting a video interview with the customer and visually appealing showcase their story.
Follow T-Mobile for Business
As my Bookkeeping vs. Accounting colleague Ari Hoffman (VP of Customer Marketing and Advocacy at Influitive) said, “No one talks about Luke Skywalker’s lightsaber; they talk about Luke! ” If we go with that analogy, you’re the lightsaber, but your customer is the Jedi. Customer success stories can transform the prospecting process by improving the quality of appointments. Instead of meeting with leads who only have a vague idea of a company’s value, success stories help pre-qualify prospects by showcasing real-world results. Daily feedback from sales teams can highlight recurring trends among prospects.
